ABOUT
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How to Achieve the Seemingly Impossible

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I created the Liquid Mind to help me achieve a seemingly impossible goal. Going back several years, a CEO challenged me to grow the company I was working for from $18MM to $100MM in revenue in eighteen months. My first reaction was a smooth, four letter expletive. But then I thought about it. I could pull this off. I have talent, I am well trained, I am aggressive, I can make this happen. I knew to achieve such an aggressive goal I would need to think differently than everyone else, I had to see opportunities others were missing.
closeup shot of a man speaking during presentation

How to Achieve the Seemingly Impossible

horizontal black color line with diamond at the end
I created the Liquid Mind to help me achieve a seemingly impossible goal. Going back several years, a CEO challenged me to grow the company I was working for from $18MM to $100MM in revenue in eighteen months. My first reaction was a smooth, four letter expletive. But then I thought about it. I could pull this off. I have talent, I am well trained, I am aggressive, I can make this happen. I knew to achieve such an aggressive goal I would need to think differently than everyone else, I had to see opportunities others were missing.
So I set out to develop a formal process, a “mental framework,” a formal process for generating big, creative breakthrough ideas. To grow by $82MM I knew I would need to have big ideas, creative ideas, new approaches to digital strategy. My background had prepared me for this. I had worked for 15 years as the VP of Digital Marketing for several DTC brands that all wanted fast growth. I worked with brands of all sizes from $20MM to over $1B. To add to this monumental goal the company was self funded so the growth had to be profitable, or at least break even. <%$*! again. But I took on the challenge, I honed my techniques to open up creatively and trained myself to “see” things others miss. I had a mental framework for innovation in all areas of growth marketing, regardless if I was working on small, medium or large tasks. I had a process for spinning something unique. I had several large breakthrough ideas that took the company from spending $2K a day on YouTube to $70,000 a day. Now that was a great day!
According to Google we were one of the Top 10 DTC on YouTube globally.
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The strategies I developed came from Liquid Thinking, the formal process for thinking differently and generating big, creative breakthrough ideas. I did achieve the goal with a $120MM run rate but it took me about twenty months to get there. I celebrate the win for the brand and then celebrated again for creative thinking techniques I developed. I started teaching these techniques to friends and they were getting the same outsized returns. I have witnessed some incredible results from students including:
  • One student went from $0 to $50K in new contracts in his first month in business.
  • Another generated $100MM in revenue in his first year in business.
Both attribute much of their success to the Liquid Mind Masterclass. If you would like to open your mind and achieve your aggressive growth goals or big, aspirational personal goals – I will show you how I did it.
a man speaking in front of people in a hall
According to Google we were one of the Top 10 DTC on YouTube globally.
horizontal black color line with diamond at the end
The strategies I developed came from Liquid Thinking, the formal process for thinking differently and generating big, creative breakthrough ideas. I did achieve the goal with a $120MM run rate but it took me about twenty months to get there. I celebrate the win for the brand and then celebrated again for creative thinking techniques I developed. I started teaching these techniques to friends and they were getting the same outsized returns. I have witnessed some incredible results from students including:
  • One student went from $0 to $50K in new contracts in his first month in business.
  • Another generated $100MM in revenue in his first year in business.
Both attribute much of their success to the Liquid Mind Masterclass. If you would like to open your mind and achieve your aggressive growth goals or big, aspirational personal goals – I will show you how I did it.
a man speaking in front of people in a hall

Will Hughes